When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.
Paperback: 272 Pages Other Formats
Publisher: CABI Publishing
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Editor: M Canavari, M Fritz, G Schiefer, Maurizio Canavari, Melanie Fritz, Gerhard Schiefer
Business & Economics > Industries > Agribusiness