Competing with Giants: How One Family-Owned Company Took on the Multinationals and Won

Asia's growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region's rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of T n Hiệp Ph t (THP), the drinks company founded by Phương Uy n Trần's family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP's founder, Trần Qu Thanh, tells himself daily, "Nothing is Impossible."

Author: Phương Uyên Trần
Publisher: Forbesbooks
Published: 08/28/2018
Pages: 224
Binding Type: Hardcover
Weight: 1.26lbs
Size: 9.20h x 6.20w x 0.80d
ISBN13: 9781946633156
ISBN10: 1946633151
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Globalization
- Business & Economics | Women in Business