Design Literacy: Understanding Graphic Design

Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present--from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories--persuasion, mass media, language, identity, information, iconography, style, and commerce.

This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author: Steven Heller
Publisher: Allworth
Published: 05/06/2014
Pages: 304
Binding Type: Paperback
Weight: 1.55lbs
Size: 9.00h x 6.00w x 0.90d
ISBN13: 9781621534044
ISBN10: 1621534049
BISAC Categories:
- Design | Essays
- Design | History & Criticism
- Design | Graphic Arts | Advertising

About the Author
Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor, and co-editor of more than one hundred books on design and popular culture.