Services Marketing: People, Technology, Strategy (Eighth Edition)

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Author: Jochen Wirtz, Christopher Lovelock
Publisher: World Scientific Publishing Company
Published: 04/11/2016
Pages: 800
Binding Type: Paperback
Weight: 3.30lbs
Size: 10.80h x 8.50w x 0.90d
ISBN13: 9781944659011
ISBN10: 1944659013
BISAC Categories:
- Business & Economics | International | Marketing
- Business & Economics | Marketing | General
- Business & Economics | Industries | Service