Description
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Author: T. Iezzi, N. N/A
Publisher: Palgrave MacMillan
Published: 12/07/2010
Pages: 224
Binding Type: Paperback
Weight: 0.57lbs
Size: 9.22h x 6.08w x 0.59d
ISBN13: 9780230613881
ISBN10: 0230613888
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General
Author: T. Iezzi, N. N/A
Publisher: Palgrave MacMillan
Published: 12/07/2010
Pages: 224
Binding Type: Paperback
Weight: 0.57lbs
Size: 9.22h x 6.08w x 0.59d
ISBN13: 9780230613881
ISBN10: 0230613888
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General
About the Author
TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.