Description
The first edition of "Valuable Content ""Marketing" provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results. Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.
Author: Sonja Jefferson, Sharon Tanton
Publisher: Kogan Page
Published: 07/28/2015
Pages: 328
Binding Type: Paperback
Weight: 1.01lbs
Size: 9.21h x 6.14w x 0.69d
ISBN13: 9780749473273
ISBN10: 0749473274
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Business Communication | General
- Business & Economics | Development | Business Development
Author: Sonja Jefferson, Sharon Tanton
Publisher: Kogan Page
Published: 07/28/2015
Pages: 328
Binding Type: Paperback
Weight: 1.01lbs
Size: 9.21h x 6.14w x 0.69d
ISBN13: 9780749473273
ISBN10: 0749473274
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Business Communication | General
- Business & Economics | Development | Business Development
About the Author
Sonja Jefferson is a content consultant with a background in professional sales. Through her company, Valuable Content Ltd, she has helped business owners get their message across through various media formats.
Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.