Description
***WINNER - SALES & MARKETING BUSINESS BOOK OF THE YEAR AT THE 2020 BUSINESS BOOK AWARDS!***
If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’.
Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.
· Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach.
· Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers.
· Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.
Ginny Carter is a nonfiction book ghostwriter and writing coach. She’s ghosted books on a wide variety of topics, from HR to phobias, some of which have been taken on by major publishing houses. They all have one thing in common: they’re bringing their authors visibility, credibility, and bookability. She’s also the author of the award-winning e-book The Business Book Outline Builder, which lays out the five key steps for creating the perfect outline.
Communication has always been Ginny’s thing – she worked in marketing for 21 years, including 3 years as a freelance social media manager. By posting and tweeting on behalf of her clients she learned how gifted she was at capturing their voices. So she decided to put her natural writing ability to more substantial use and help them write their books instead.
Binding: Paperback
Physical Info: 248 pages
Publish Date: November 5, 2019