Focus: How to Plan Strategy and Improve Execution to Achieve Growth

1 Strategy Planning in the Real World

2 The CEO Perspective on Strategy Planning

3 The Perils and Promise of Strategy Planning

4 The Inspirational Executive: Strategy Planning Through Mission, Vision, and Values

5 The Superhero Executive: Strategy Planning Through Adhocracy

6 The Analytical Executive: Budget-Based Strategy Planning

7 Strategy Planning Inhibitors

8 Strategy Planning Enablers

9 Exterior, Inc.'s Strategy Success Story

10 Increasing the Strategy Planning Quotient

Author: Vikas Mittal, Shrihari Sridhar
Publisher: Palgrave MacMillan
Published: 05/01/2021
Pages: 175
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.21h x 6.14w x 0.50d
ISBN13: 9783030707194
ISBN10: 3030707199
BISAC Categories:
- Business & Economics | Management | General
- Business & Economics | Marketing | General

About the Author

Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business at Rice University, USA.

Shrihari (Hari) Sridhar is Joe Foster '56 Chair in Business Leadership at the Mays Business School at Texas A&M University, USA.