{"product_id":"advertising-and-promotion-9781529718508","title":"Advertising and Promotion","description":"\u003cp\u003eNow in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. \u003cbr\u003e \u003cbr\u003e Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTwo brand new chapters on Social Media Advertising and Digital Advertising\u003c\/li\u003e \u003cli\u003eCommentary on how the COVID-19 pandemic has and will impact advertising\u003c\/li\u003e \u003cli\u003eThe evolving role of advertising agencies in the post digital era\u003c\/li\u003e \u003cli\u003eEmerging forms of advertising and promotion, including the role of influencers\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11957573\"\u003eChris Hackley\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publishing Ltd\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/25\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 424\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.86d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781529718508\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1529718503\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS052000\"\u003ePublic Relations\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sage Publishing Ltd","offers":[{"title":"Default Title","offer_id":44437903966445,"sku":"9781529718508","price":226.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_441a55fe-b03e-4528-9621-0f972372b89e.jpg?v=1700136333","url":"https:\/\/sureshotbooks.com\/es\/products\/advertising-and-promotion-9781529718508","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}