{"product_id":"brand-is-destiny-the-ultimate-bottom-line-9780974501741","title":"Brand Is Destiny: The Ultimate Bottom Line","description":"\u003cp\u003eWritten for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction --\u003cem\u003e and is, therefore, its destiny and ultimate bottom line\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eCEOs and entrepreneurs will learn why: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSears went from leader to loser\u003c\/li\u003e \u003cli\u003eIBM's revenues shrank 19 quarters in a row\u003c\/li\u003e \u003cli\u003eApple's new spaceship HQ will kill its brand\u003c\/li\u003e \u003cli\u003eUnions impede the success of value-based healthcare\u003c\/li\u003e \u003cli\u003ePolitical correctness is a brand-killer\u003c\/li\u003e \u003cli\u003eBeauty is not in the eye of the beholder\u003c\/li\u003e \u003cli\u003eTrump almost lost the election\u003c\/li\u003e \u003cli\u003eSuper Bowl advertising is a total waste of money\u003c\/li\u003e \u003cli\u003eMillennials are bad for business.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAny chief executive who ignores or dismisses my advice in \u003cem\u003eBrand Is Destiny\u003c\/em\u003e will subject his or her company to a journey of aimless drifting and eventual crashing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-3374915\"\u003eMarc H. Rudov\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MHR Enterprises\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/07\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780974501741\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0974501743\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058010\"\u003eSales \u0026amp; Selling | Management\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"MHR Enterprises","offers":[{"title":"Default Title","offer_id":44460143870189,"sku":"9780974501741","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_268f3358-2622-4a8a-a3b1-28d0c17305eb.jpg?v=1700469954","url":"https:\/\/sureshotbooks.com\/es\/products\/brand-is-destiny-the-ultimate-bottom-line-9780974501741","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}