{"product_id":"brand-therapy-15-techniques-for-creating-brand-strategy-in-pharma-and-medtech-9781788600057","title":"Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech","description":"Brand Therapy is a \"how to\" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11783046\"\u003eBrian Smith\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 8.00w x 0.55d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781788600057\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1788600053\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070130\"\u003eIndustries | Pharmaceutical \u0026amp; Biotechnology\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043020\"\u003eMarketing | Industrial\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":44544104038637,"sku":"9781788600057","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_c9090172-c65e-4236-b2b2-cc1d380e7bc2.jpg?v=1701551508","url":"https:\/\/sureshotbooks.com\/es\/products\/brand-therapy-15-techniques-for-creating-brand-strategy-in-pharma-and-medtech-9781788600057","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}