{"product_id":"build-a-world-class-customer-advisory-board-how-to-create-deeper-relationships-and-validate-strategies-9798991560399","title":"Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies","description":"\u003cp\u003eIn today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between a winning strategy and a failing one. In Build a World-Class Customer Advisory Board, CAB expert Irene Yam provides practical insider advice, proven strategies, real-world case studies, and time-saving templates to streamline planning and improve value for sponsor company executives and customer board members. You'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy every company, from small start-ups to global brands, see short- and long-term benefits from a CAB. \u003c\/li\u003e\n\u003cli\u003eThe five principles of a world-class CAB and how to leverage them to connect with your customers-no matter the size of your budget or whether your event is in-person, remote, or hybrid. \u003c\/li\u003e\n\u003cli\u003eThe CAB meeting agenda that achieves company goals by building trust, encouraging candid customer feedback, and facilitating meaningful strategy discussions. \u003c\/li\u003e\n\u003cli\u003eHow to maximize six valuable \"aha\" moments. \u003c\/li\u003e\n\u003cli\u003eWays to support constructive CAB follow-up and relationship-building to cultivate and maintain a group of trusted customer advisors to troubleshoot problems, share new ideas, and act as advocates for the company. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith Build a World-Class Customer Advisory Board, you'll have the inspiration and resources to host a world-class CAB and unlock the power of human connection.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-17584136\"\u003eIrene Yam\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Iy Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.71d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798991560399\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS007010\"\u003eBusiness Communication | Meetings \u0026amp; Presentations\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS049000\"\u003eOperations Research\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS016000\"\u003eConsumer Behavior | General\u003c\/a\u003e\u003cbr\u003e","brand":"Iy Media","offers":[{"title":"Default Title","offer_id":48453648089325,"sku":"9798991560399","price":19.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_31ac3cb9-7241-4dea-acd3-85c55ffb1221.jpg?v=1753489437","url":"https:\/\/sureshotbooks.com\/es\/products\/build-a-world-class-customer-advisory-board-how-to-create-deeper-relationships-and-validate-strategies-9798991560399","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}