{"product_id":"chief-culture-officer-how-to-create-a-living-breathing-corporation-9780465022045","title":"Chief Culture Officer: How to Create a Living, Breathing Corporation","description":"\u003cp\u003eThe American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer.\u003c\/p\u003e\u003cp\u003eGrant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.\u003c\/p\u003e\u003cp\u003eTrenchantly on point and bursting with insight and character, \u003cem\u003eChief Culture Officer\u003c\/em\u003e is sure to expand your horizons--and your business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-225231\"\u003eGrant McCracken\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/10\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.10w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780465022045\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0465022049\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS086000\"\u003eForecasting\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS016000\"\u003eConsumer Behavior | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043060\"\u003eMarketing | Research\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGrant McCracken\u003c\/b\u003e is a Research Affiliate at C3 at MIT. He earned his Ph.D. in anthropology at the University of Chicago and was the founding director of the Institute of Contemporary Culture. He has written nine academic books, and his work has been covered by \u003ci\u003eOprah\u003c\/i\u003e, the \u003ci\u003eNew York Times\u003c\/i\u003e, the \u003ci\u003eLos Angeles Times, Newsweek\u003c\/i\u003e, and \u003ci\u003eBusinessWeek\u003c\/i\u003e. He lives in Rowayton, Connecticut.\u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":44686623801581,"sku":"9780465022045","price":41.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_45a3c501-6841-4bc4-a033-35981c33cc28.jpg?v=1703645899","url":"https:\/\/sureshotbooks.com\/es\/products\/chief-culture-officer-how-to-create-a-living-breathing-corporation-9780465022045","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}