{"product_id":"consumer-psychology-a-study-guide-to-qualitative-research-methods-9783847407720","title":"Consumer Psychology: A Study Guide to Qualitative Research Methods","description":"This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-8602652\"\u003ePaul M. W. Hackett\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12348963\"\u003eJessica Schwarzenbach\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13293255\"\u003eUta Maria Jürgens\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Verlag Barbara Budrich\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.36d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9783847407720\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 3847407724\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043060\"\u003eMarketing | Research\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC002010\"\u003eAnthropology | Cultural \u0026amp; Social\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC019000\"\u003eMethodology\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePaul M.W. Hackett is a professor of Ethnography at Emerson College, Boston, USA and a Visiting Academic at Oxford University, Oxford, UK. Jessica B. Schwarzenbach is an independent Scholar in Massachusetts, USAUta Maria Jürgens is a Doctoral Student, ETH Zürich, Switzerland.\u003c\/p\u003e","brand":"Verlag Barbara Budrich","offers":[{"title":"Default Title","offer_id":44542250385645,"sku":"9783847407720","price":49.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_6a3a90ca-bcff-4bfe-b6cd-672c9bc41516.jpg?v=1701523752","url":"https:\/\/sureshotbooks.com\/es\/products\/consumer-psychology-a-study-guide-to-qualitative-research-methods-9783847407720","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}