{"product_id":"corporate-branding-in-facebook-fan-pages-ideas-for-improving-your-brand-value-9781606499429","title":"Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value","description":"In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9511604\"\u003eEliane Pereira Zamith Brito\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9511605\"\u003eMaria Carolina Zanette\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/09\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781606499429\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1606499424\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM034000\"\u003eInteractive \u0026amp; Multimedia\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":44573961060589,"sku":"9781606499429","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_e5cc611b-17e9-4f73-9d5d-32c9d85acff9.jpg?v=1701979989","url":"https:\/\/sureshotbooks.com\/es\/products\/corporate-branding-in-facebook-fan-pages-ideas-for-improving-your-brand-value-9781606499429","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}