{"product_id":"creating-effective-sales-and-marketing-relationships-9781606498583","title":"Creating Effective Sales and Marketing Relationships","description":"How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and\/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this. Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote mutual understanding.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-4770599\"\u003eKenneth Le Meunier-Fitzhugh\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9411869\"\u003eLeslie Caroline Le Meunier-Fitzhugh\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 99\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.25d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781606498583\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1606498584\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058000\"\u003eSales \u0026amp; Selling | General\u003c\/a\u003e\u003cbr\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":44573958111469,"sku":"9781606498583","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_bbba9b3f-d75e-409b-8953-472fc2f9b214.jpg?v=1701979952","url":"https:\/\/sureshotbooks.com\/es\/products\/creating-effective-sales-and-marketing-relationships-9781606498583","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}