{"product_id":"enchantment-the-art-of-changing-hearts-minds-and-actions-9781591845836","title":"Enchantment: The Art of Changing Hearts, Minds, and Actions","description":"Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEnchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16153073\"\u003eGuy Kawasaki\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.30w x 0.70d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781591845836\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1591845831\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS103000\"\u003eOrganizational Development\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-FAM\"\u003eFamily \u0026amp; Relationships\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-FAM000000\"\u003eGeneral\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGuy Kawasaki \u003c\/b\u003eis the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller \u003ci\u003eThe Art of the Start, \u003c\/i\u003eas well as \u003ci\u003eReality Check \u003c\/i\u003eand \u003ci\u003eThe Macintosh\u003c\/i\u003e \u003ci\u003eWay\u003c\/i\u003e. He lives in Silicon Valley with his wife and four children.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":44538584137965,"sku":"9781591845836","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_11197d30-5670-47c9-a631-899e7819f534.jpg?v=1701457118","url":"https:\/\/sureshotbooks.com\/es\/products\/enchantment-the-art-of-changing-hearts-minds-and-actions-9781591845836","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}