{"product_id":"for-god-country-and-coca-cola-the-definitive-history-of-the-great-american-soft-drink-and-the-company-that-makes-it-9781541606012","title":"For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It","description":"\u003cb\u003eThe fizzy, \"marvelously entertaining\" (\u003ci\u003eLos Angeles Times\u003c\/i\u003e) story of the world's favorite beverage\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eFor God, Country \u0026amp; Coca-Cola\u003c\/i\u003e is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation--modern capitalism. \u003cp\u003e\u003c\/p\u003e With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--and with a new afterword bringing the story up to today--this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, \u003ci\u003eFor God, Country and Coca-Cola\u003c\/i\u003e is \"The Real Thing.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-5576436\"\u003eMark Pendergrast\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 576\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 1.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781541606012\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1541606019\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070120\"\u003eIndustries | Food Industry\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-HIS\"\u003eHistory\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-HIS036060\"\u003eUnited States | 20th Century\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS032000\"\u003eInfrastructure\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMark Pendergrast\u003c\/b\u003e, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as \"Coca-Cola Row.\" Pendergrast is also the author of \u003ci\u003eUncommon Grounds\u003c\/i\u003e and many other books. He lives in Vermont.\u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":48456003191021,"sku":"9781541606012","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_2ed19152-1b1c-44d7-88f4-a920af56c345.jpg?v=1753543461","url":"https:\/\/sureshotbooks.com\/es\/products\/for-god-country-and-coca-cola-the-definitive-history-of-the-great-american-soft-drink-and-the-company-that-makes-it-9781541606012","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}