{"product_id":"heart-over-hype-transforming-higher-ed-marketing-with-empathy-9798992308433","title":"Heart Over Hype: Transforming Higher Ed Marketing with Empathy","description":"\u003cp\u003e\u003cstrong\u003eHeart Over Hype: Transforming Higher Ed Marketing with Empathy\u003c\/strong\u003e is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there's a better way to connect with audience-one rooted in authenticity, compassion, and trust. Drawing on real-world experience, Jaime Hunt challenges the traditional, transactional approach to university marketing and makes a compelling case for audience-centered, empathy-driven strategies that build deeper, more meaningful connections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough practical insights, engaging storytelling, and actionable exercises, Heart Over Hype explores how putting people first-both in marketing and leadership-leads to stronger brands, healthier teams, and, ultimately, more impactful institutions. Whether you're rethinking your messaging, refining your brand, or striving to foster a culture of collaboration, this book is your essential guide to cutting through the noise and creating marketing that truly matters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause in the end, the most powerful messages aren't the ones that shout the loudest. They're the ones that make people feel seen.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-17655366\"\u003eJaime Hunt\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pretty Lake Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 278\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798992308433\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS074040\"\u003eNonprofit Organizations \u0026amp; Charities | Marketing \u0026amp; Communicat\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-EDU\"\u003eEducation\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-EDU032000\"\u003eLeadership\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pretty Lake Press","offers":[{"title":"Default Title","offer_id":48453978489069,"sku":"9798992308433","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_3c509bf9-ac13-4dc5-b068-e034cffad728.jpg?v=1753493352","url":"https:\/\/sureshotbooks.com\/es\/products\/heart-over-hype-transforming-higher-ed-marketing-with-empathy-9798992308433","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}