{"product_id":"how-to-grow-your-ecommerce-business-the-essential-guide-to-building-a-successful-multi-channel-online-business-with-google-shopify-ebay-amazon-f-9781739157944","title":"How to Grow your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon \u0026 F","description":"\u003cp\u003eDo you want to take your eCommerce sales and profits to the next level?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Grow Your eCommerce Business \u003c\/strong\u003ewill show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWritten in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003ePart 1: The business of eCommerce\u003cp\u003ePart one explains how to win at the business of eCommerce. It takes a bird's eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBusiness metrics, including profit and margin calculation\u003c\/li\u003e\n\u003cli\u003eCustomer retention using email and other strategies\u003c\/li\u003e\n\u003cli\u003eInventory management, including purchasing and stock management\u003c\/li\u003e\n\u003cli\u003eInventory strategies, including dropshipping, white and own labelling\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003ePart 2: Increasing Website Sales\u003cp\u003ePart two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConversion rate optimisation\u003c\/li\u003e\n\u003cli\u003eSearch engine optimisation (SEO)\u003c\/li\u003e\n\u003cli\u003ePaid Search, including Google Ads\u003c\/li\u003e\n\u003cli\u003eEmail marketing\u003c\/li\u003e\n\u003cli\u003eAffiliate marketing\u003c\/li\u003e\n\u003cli\u003eSocial Media, including Facebook, Twitter, Pinterest and Instagram\u003c\/li\u003e\n\u003cli\u003eWeb Analytics using Google Analytics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003ePart 3 Increasing sales through Online Marketplaces\u003cp\u003ePart three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAmazon, including Amazon advertising and Fulfilled by Amazon (FBA)\u003c\/li\u003e\n\u003cli\u003eeBay, including eBay Sponsored Products\u003c\/li\u003e\n\u003cli\u003eInternational marketplaces, including Walmart, Bol.com, Tmall and Cdiscount\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy following this book's advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e-------\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eAbout the Author\u003cp\u003eTrevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15853983\"\u003eTrevor Paul Ginn\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vendlab Ltd\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 302\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781739157944\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 173915794X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS057000\"\u003eIndustries | Retailing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS090010\"\u003eE-Commerce | Digital Marketing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043030\"\u003eInternational | Marketing\u003c\/a\u003e\u003cbr\u003e","brand":"Vendlab Ltd","offers":[{"title":"Default Title","offer_id":44489341239533,"sku":"9781739157944","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_cf8856a9-ff2b-4174-8186-20ecd701d55d.jpg?v=1700865535","url":"https:\/\/sureshotbooks.com\/es\/products\/how-to-grow-your-ecommerce-business-the-essential-guide-to-building-a-successful-multi-channel-online-business-with-google-shopify-ebay-amazon-f-9781739157944","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}