{"product_id":"its-not-the-size-of-the-data-its-how-you-use-it-smarter-marketing-with-analytics-and-dashboards-9781400231096","title":"It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards","description":"\u003cp\u003e\u003cstrong\u003eIn this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDid you know that your business already has the world's greatest information-tracking team working tirelessly for you 24\/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels.\u003c\/p\u003e\u003cp\u003eLocked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In \u003cem\u003eIt's Not the Size of the Data--It's How You Use It\u003c\/em\u003e, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance.\u003c\/p\u003e\u003cp\u003eHe then supplies a simple yet rigorous methodology that explains step by step how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGain crucial IT support\u003c\/li\u003e\n\u003cli\u003eBuild a rock-solid database\u003c\/li\u003e\n\u003cli\u003eSelect key leading performance indicators\u003c\/li\u003e\n\u003cli\u003eDesign the optimal dashboard layout\u003c\/li\u003e\n\u003cli\u003eUse marketing analytics to improve decisions and reap rewards\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThere is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14164764\"\u003eKoen Pauwels\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 0.69d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781400231096\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1400231094\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043060\"\u003eMarketing | Research\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM021030\"\u003eData Science | Data Analytics\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070030\"\u003eIndustries | Computers \u0026amp; Information Technology\u003c\/a\u003e\u003cbr\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":44438580330733,"sku":"9781400231096","price":21.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_52cbf5cc-4114-453d-8128-210a7ae2a0ba.jpg?v=1700149161","url":"https:\/\/sureshotbooks.com\/es\/products\/its-not-the-size-of-the-data-its-how-you-use-it-smarter-marketing-with-analytics-and-dashboards-9781400231096","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}