{"product_id":"launching-new-products-best-marketing-and-sales-practices-9781606499221","title":"Launching New Products: Best Marketing and Sales Practices","description":"The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9955912\"\u003eJohn Westman\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9955913\"\u003ePaul Sowryrda\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781606499221\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 160649922X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJohn Westman has held general management, marketing and sales position for market leaders such as Baxter Healthcare and Fresenius Medical Care and start-ups such as NxStage Medical, PharMetrics and Decision Resources. John is an adjunct professor at the Harvard University Extension School and Boston College, and has an MBA from the Kellogg Graduate School of Management at Northwestern University, MA from the University of Wisconsin, BA from Colgate University and was a Fulbright Scholar.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":44573960470765,"sku":"9781606499221","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_d9054515-df45-4a83-b137-15e747f0b698.jpg?v=1701979980","url":"https:\/\/sureshotbooks.com\/es\/products\/launching-new-products-best-marketing-and-sales-practices-9781606499221","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}