{"product_id":"managing-luxury-brands-a-complete-guide-to-contemporary-luxury-brand-strategies-9781398606401","title":"Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies","description":"\u003cp\u003e\u003cb\u003eLearn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eManaging Luxury Brands\u003c\/i\u003e\u003c\/b\u003e offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs). \u003cp\u003e\u003c\/p\u003eWith case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, \u003cb\u003e\u003ci\u003eManaging Luxury Brands\u003c\/i\u003e\u003c\/b\u003e brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides and video interviews with industry experts. This textbook is an invaluable resource for any student studying luxury brand management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15200572\"\u003eEleonora Cattaneo\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.98d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781398606401\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1398606405\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043030\"\u003eInternational | Marketing\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEleonora Cattaneo (ed.) \u003c\/b\u003eis Senior Lecturer in luxury marketing and Head of the MA in Luxury Brand Management at Regent's University London. Previously, she was Senior Lecturer at SDA Bocconi School of Management, Italy, and Adjunct Professor at Franklin University Switzerland. She has extensive consulting experience in a variety of industries including automotive, fashion and non-profit. The author of several publications and papers, her research interests focus on the management of iconic brands and luxury consumption. She is Senior Fellow of the Chartered Management Institute and is based in London, UK.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":44702107861229,"sku":"9781398606401","price":67.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_ba08ccd1-e9b6-41d9-846f-430145d78ee2.jpg?v=1703882203","url":"https:\/\/sureshotbooks.com\/es\/products\/managing-luxury-brands-a-complete-guide-to-contemporary-luxury-brand-strategies-9781398606401","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}