{"product_id":"marketing-and-firm-value-9781638280446","title":"Marketing and Firm Value","description":"\u003cstrong\u003eMarketing and Firm Value\u003c\/strong\u003e presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-finance metrics and methods used. For researchers, it provides an overview of metrics, methods, and findings and a practical roadmap for how to conduct marketing-finance research including an agenda for future research. For marketing executives, the monograph provides insights on the strongest drivers of firm value. Further it provides an understanding of the potential of marketing to reconcile the objectives of at least two stakeholders (customers and shareholders) and possibly more (employees and communities). For the investor community, it offers insights on how to incorporate information from various marketing signals in their investment decisions and shows how marketing-based valuation methods can be used to evaluate entire businesses.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15508286\"\u003eShuba Srinivasan\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-7717737\"\u003eDominique M. Hanssens\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Now Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/06\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 94\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.19d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781638280446\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1638280444\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e","brand":"Now Publishers","offers":[{"title":"Default Title","offer_id":44432414867693,"sku":"9781638280446","price":93.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_56e91ea2-44fb-4a31-90e6-785634885b13.jpg?v=1700043142","url":"https:\/\/sureshotbooks.com\/es\/products\/marketing-and-firm-value-9781638280446","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}