{"product_id":"marketing-campaign-development-what-marketing-executives-need-to-know-about-architecting-global-integrated-marketing-campaigns-9781600050770","title":"Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns","description":"This book is a practical, pragmatic \"how to\" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. \u003cp\u003e This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. \u003c\/p\u003e\u003cp\u003e While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: \"I'm over-worked don't have the time to think strategically\" or \"Planning is overrated. I just need to get these projects done.\" As a result, we take short-cuts like \"ready, fire, aim.\" Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. \u003c\/p\u003e\u003cp\u003e Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-4223577\"\u003eMike Gospe\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Happy about\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/08\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781600050770\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1600050778\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043030\"\u003eInternational | Marketing\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Happy about","offers":[{"title":"Default Title","offer_id":44525530808557,"sku":"9781600050770","price":33.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_bc28258c-ff53-43f1-b48b-501307b66d7c.jpg?v=1701351084","url":"https:\/\/sureshotbooks.com\/es\/products\/marketing-campaign-development-what-marketing-executives-need-to-know-about-architecting-global-integrated-marketing-campaigns-9781600050770","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}