{"product_id":"media-innovations-ar-and-vr-success-factors-for-the-development-of-experiences-9783662662793","title":"Media Innovations AR and VR: Success Factors for the Development of Experiences","description":"Augmented and virtual reality are media innovations with specific characteristics. They create immersion in the user, as the user is immersed in the medium and its 360  environment. To successfully develop content and applications for AR and VR, psychological effects, the specifics of the 360  environment, the story, and the way the media is used must be aligned with the needs and experiences of the user. \u003cbr\u003eContent producers face novel challenges in content development, method selection, teamwork, and the overall production process of AR and VR experiences.\u003cbr\u003eThe book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce high-quality, user-centric content for immersive media. The scientifically derived success factors in the form of checklists are a guide and an ideal basis for standardizing the production process and further developing one's own projects.\u003cp\u003eThis book is a translation of the original German 1\u003csup\u003est\u003c\/sup\u003e edition \u003ci\u003eMedieninnovationen AR und VR \u003c\/i\u003eby Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13110750\"\u003eElle Langer\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.30d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9783662662793\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 3662662795\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM034000\"\u003eInteractive \u0026amp; Multimedia\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM070000\"\u003eUser Interfaces\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM012000\"\u003eSoftware Development \u0026amp; Engineering | Computer Graphics\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eElle Langer is an experienced and award-winning innovation managerfor media and communication products. For national and internationaland international clients (TV and corporate), she has developed and produced numerousproduced. In 2014, she specialized in the immersive media AR and VR.With her agency pimento formate she supports companies in VR and AR projects for edutainment, art, music and mental health and communication projects. As a board member of Virtual Reality Berlin-Brandenburg e.V. she helps to build up theimmersive media in Germany. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":44585613721837,"sku":"9783662662793","price":74.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_e3ffc26d-62c9-4696-8505-c15d1a188bd3.jpg?v=1702165895","url":"https:\/\/sureshotbooks.com\/es\/products\/media-innovations-ar-and-vr-success-factors-for-the-development-of-experiences-9783662662793","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}