{"product_id":"mehscapology-how-to-turn-your-carbon-copy-b2b-company-into-a-growth-machine-with-differentiation-positioning-and-un-turn-downable-9781399949699","title":"MEHscapology: How to turn your carbon copy B2B company into a growth machine with differentiation, positioning and un-turn-downable","description":"\u003cp\u003eSo many B2B companies strive to achieve their growth ambitions by investing headlong into the latest marketing strategy or sales tactic, in the fervent belief that more activity produces more deals. But without a rock-solid market position and a core message that runs through the very fibres of your business presence, no amount of content, publicity, outreach or advertising will bring you the levels of success you desire. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You'll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePacked with practical advice and real world examples, MEHscapology shows you exactly how to ditch the dull, and earn the attention you deserve for your soon-to-be-thriving business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16071835\"\u003eMatt Hodkinson\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Total Growth Ownership Limited\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.40d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781399949699\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1399949691\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043030\"\u003eInternational | Marketing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058000\"\u003eSales \u0026amp; Selling | General\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Total Growth Ownership Limited","offers":[{"title":"Default Title","offer_id":44547843457261,"sku":"9781399949699","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_97669bf0-60d1-4c7e-8724-278ac5e3eb24.jpg?v=1701629679","url":"https:\/\/sureshotbooks.com\/es\/products\/mehscapology-how-to-turn-your-carbon-copy-b2b-company-into-a-growth-machine-with-differentiation-positioning-and-un-turn-downable-9781399949699","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}