{"product_id":"one-tough-mother-taking-charge-in-life-business-and-apple-pies-9780786719143","title":"One Tough Mother: Taking Charge in Life, Business, and Apple Pies","description":"When a heart attack claimed Gert Boyle's husband in 1970, the forty-six-year-old housewife and mother of three found herself at the helm of Columbia Sportswear, a small outerwear manufacturer in Portland, Oregon, that was struggling financially. With no business experience whatsoever, Boyle was faced with the challenge of running Columbia, which had been founded in 1937 by her father -- a Jewish immigrant who had fled Hitler's Germany. Boyle and her son Tim persevered, turning a company that in 1970 had forty employees and less than 800,000 in annual sales into the leading seller of skiwear in the United States, with more than 2000 employees and over a billion in annual sales. Along the way, thanks in part to a creative marketing campaign that billed her as \"one tough mother,\" Boyle established herself as an industry icon, and the first woman ever inducted into the International Sporting Goods Hall of Fame. \u003ci\u003eOne Tough Mother\u003c\/i\u003e presents an honest and often irreverent account of Boyle's journey from a childhood in Nazi Germany to incredible success in America. She offers insights into succeeding in business and in life, and shares many of the advertisements and strategies that have made her so recognizable.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-3472329\"\u003eGert Boyle\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.28h x 5.12w x 0.54d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780786719143\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0786719141\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BIO\"\u003eBiography \u0026amp; Autobiography\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BIO022000\"\u003eWomen\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BIO\"\u003eBiography \u0026amp; Autobiography\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BIO003000\"\u003eBusiness\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS077000\"\u003eCorporate \u0026amp; Business History | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGert Boyle\u003c\/b\u003e is the recognizable face of Columbia Sportswear. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Coauthor \u003cb\u003eKerry Tymchuk\u003c\/b\u003e serves as State Director for United States Senator Gordon Smith. He previously worked for Senators Bob and Elizabeth Dole, and has assisted the Doles in the writing of several books.","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":44521331720429,"sku":"9780786719143","price":33.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_b82b59af-668a-4a6f-9b0c-5dcdd00e901e.jpg?v=1701289712","url":"https:\/\/sureshotbooks.com\/es\/products\/one-tough-mother-taking-charge-in-life-business-and-apple-pies-9780786719143","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}