{"product_id":"persuasive-communication-9781462526840","title":"Persuasive Communication","description":"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. \u003cp\u003e\u003c\/p\u003e New to This Edition \u003cbr\u003e *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the \"birther\" movement, and other timely issues. \u003cbr\u003e *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. \u003cbr\u003e *The latest data and theoretical perspectives. \u003cbr\u003e *Epilogue on current and future trends in the field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-749992\"\u003eJames B. Stiff\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-2823197\"\u003ePaul A. Mongeau\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Guilford Publications\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 383\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.70d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781462526840\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1462526845\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN004000\"\u003eCommunication Studies\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PSY\"\u003ePsychology\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PSY031000\"\u003eSocial Psychology\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJames B. Stiff, PhD, is Senior Director of Jury Consulting at The Focal Point, a national trial consulting firm. He routinely conducts persuasion research for a variety of civil and criminal matters. Dr. Stiff formerly served on the faculties of Michigan State University, Arizona State University, and the University of Kansas. His scholarly interests include persuasive communication, credibility assessment, and human information processing, and he has authored numerous book chapters and articles in academic journals. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Paul A. Mongeau, PhD, is Associate Director and Professor at the Hugh Downs School of Human Communication at Arizona State University. His research focuses on interpersonal communication and social influence; particular areas of interest include cognitive processing of persuasive messages in group and public settings. Dr. Mongeau has served as editor of \u003ci\u003eCommunication Studies\u003c\/i\u003e and the\u003ci\u003e Journal of Social and Personal Relationships\u003c\/i\u003e and is past president of the Western States Communication Association. \u003cbr\u003e","brand":"Guilford Publications","offers":[{"title":"Default Title","offer_id":44715249041645,"sku":"9781462526840","price":112.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_345947a0-6025-409d-a4c4-70c0bb808d76.jpg?v=1704121380","url":"https:\/\/sureshotbooks.com\/es\/products\/persuasive-communication-9781462526840","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}