{"product_id":"purposeful-brands-how-purpose-and-sustainability-drive-brand-value-and-positive-change-9781398609839","title":"Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change","description":"\u003cp\u003e\u003cb\u003eDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. \u003cb\u003e\u003ci\u003ePurposeful Brands\u003c\/i\u003e\u003c\/b\u003e presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. \u003cp\u003e\u003c\/p\u003e Written for branding, marketing and communications professionals in both new and established brands of all sizes, \u003cb\u003e\u003ci\u003ePurposeful Brands \u003c\/i\u003e\u003c\/b\u003edescribes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. \u003cp\u003e\u003c\/p\u003e Featuring original research, case studies and examples from leading brands including Abercrombie \u0026amp; Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15560984\"\u003eSandy Skees\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/25\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.65d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781398609839\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1398609838\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS008000\"\u003eBusiness Ethics\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSandy Skees\u003c\/b\u003e is EVP, Global Purpose and Impact Practice Lead at Porter Novelli, a communications consultancy part of the Omnicom Group. She has over 25 years of management consulting and strategic communications experience gained working with clients including Visa, Abercrombie \u0026amp; Fitch, Keurig Dr Pepper, CVSHealth and Samsung. Named as \u003ci\u003ePRWeek\u003c\/i\u003e's Most Purposeful Agency Pro of 2021, she is Chair of Sustainable Brands and an Advisory Board member of The Diversity Center. A seasoned speaker on brand, messaging and sustainability\/ESG and DEI strategy, she has appeared in \u003ci\u003eCampaign US\u003c\/i\u003e, Forbes and PR News. She is based in San Francisco, California.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":44542769365229,"sku":"9781398609839","price":42.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_bb58113c-7751-4569-9cb6-6f2e5c6abd8a.jpg?v=1701533005","url":"https:\/\/sureshotbooks.com\/es\/products\/purposeful-brands-how-purpose-and-sustainability-drive-brand-value-and-positive-change-9781398609839","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}