{"product_id":"salesforce-for-beginners-a-step-by-step-guide-to-creating-managing-and-automating-sales-and-marketing-processes-9781838986094","title":"Salesforce for Beginners: A step-by-step guide to creating, managing, and automating sales and marketing processes","description":"\u003cp\u003e\u003cstrong\u003eGet a 360-degree view of the Salesforce platform and learn how to use it for sales, service, marketing, and automating business processes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how to use core Salesforce objects for maximum efficiency\u003c\/li\u003e \u003cli\u003eBuild various dashboards and reports to analyze results and improve visibility in your business processes\u003c\/li\u003e \u003cli\u003eLearn the basics of Salesforce administration and mobile app set up\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eBook Description\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eSalesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment.\u003c\/p\u003e \u003cp\u003eYou'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator.\u003c\/p\u003e \u003cp\u003eBy the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat you will learn\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the difference between Salesforce Lightning and Salesforce Classic\u003c\/li\u003e \u003cli\u003eCreate and manage leads in Salesforce\u003c\/li\u003e \u003cli\u003eExplore business development with accounts and contacts in Salesforce\u003c\/li\u003e \u003cli\u003eFind out how stages and sales processes help you manage your opportunity pipeline\u003c\/li\u003e \u003cli\u003eAchieve marketing goals using Salesforce campaigns\u003c\/li\u003e \u003cli\u003ePerform business analysis using reports and dashboards\u003c\/li\u003e \u003cli\u003eGain a high-level overview of the items in the administration section\u003c\/li\u003e \u003cli\u003eGrasp the different aspects needed to build an effective and flexible Salesforce security model\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eWho this book is for\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eIf you're new to Salesforce and want to learn it from scratch, this book is for you. No prior knowledge of Salesforce is required to get started with this book.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13587517\"\u003eSharif Shaalan\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Packt Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/29\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 472\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.95d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781838986094\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 183898609X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM088000\"\u003eSystem Administration | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM005000\"\u003eBusiness \u0026amp; Productivity Software | General\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":44450728870125,"sku":"9781838986094","price":79.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_781643fa-4d78-4f80-8d57-83f13bd3d86c.jpg?v=1700321038","url":"https:\/\/sureshotbooks.com\/es\/products\/salesforce-for-beginners-a-step-by-step-guide-to-creating-managing-and-automating-sales-and-marketing-processes-9781838986094","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}