{"product_id":"search-engine-marketing-9780071597333","title":"Search Engine Marketing","description":"\u003cp\u003e\u003cb\u003ePublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRevolutionize Your Internet Marketing\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. \u003cem\u003eSearch Engine Marketing\u003c\/em\u003e explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTrack and measure both digital and traditional marketing with analytics\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDefine and use KPIs to manage campaigns and channels for maximum profitability \u003c\/li\u003e\n\u003cli\u003eEmploy SEO strategies to increase leads, conversions, and sales\u003c\/li\u003e\n\u003cli\u003eUnderstand how website architecture, keywords, tags, and sitemaps affect search results\u003c\/li\u003e\n\u003cli\u003eUse PPC to place ads in search engines, radio, TV, and newspapers\u003c\/li\u003e\n\u003cli\u003eGet hands-on strategies for maximizing Google Analytics and Google AdWords\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-279042\"\u003eAndreas Ramos\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14538945\"\u003eStephanie Cota\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 7.28w x 0.63d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780071597333\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0071597336\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS090010\"\u003eE-Commerce | Digital Marketing\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS057000\"\u003eIndustries | Retailing\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAndreas Ramos\u003c\/strong\u003e develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStephanie Cota\u003c\/strong\u003e runs The CCG Group, Inc., which provides corporate training, onsite expert evaluations, and multichannel marketing and sales solutions. She is a member of the Web Analytics Association and served on their Educational Certification Committee in partnership with the University of British Columbia. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":44579032662253,"sku":"9780071597333","price":37.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_382a6fc3-ea95-4f34-94a7-12be7491322a.jpg?v=1702056803","url":"https:\/\/sureshotbooks.com\/es\/products\/search-engine-marketing-9780071597333","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}