{"product_id":"soft-power-internationalism-competing-for-cultural-influence-in-the-21st-century-global-order-9780231195454","title":"Soft-Power Internationalism: Competing for Cultural Influence in the 21st-Century Global Order","description":"\u003cp\u003eThe term \"soft power\" was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cultural institutes, development aid, public diplomacy, and trade policies replaced nuclear standoffs. From its origins in an attempt to envision a United States-led liberal international order for a post-Cold War world, it soon made its way to the foreign policy toolkits of emerging powers looking to project their own influence. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by nonmilitaristic means. Contributors detail how global and regional powers created a variety of new ways of conducting foreign policy, sometimes to build new solidarities outside Western colonial legacies and sometimes with more self-interested purposes. Offering a critical history of soft power as an intellectual project as well as a diplomatic practice, \u003ci\u003eSoft-Power Internationalism\u003c\/i\u003e provides new perspectives on the potential and limits of a multilateral liberal global order.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14106848\"\u003eBurcu Baykurt\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780231195454\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0231195451\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-HIS\"\u003eHistory\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-HIS037000\"\u003eWorld | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-HIS\"\u003eHistory\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-HIS037080\"\u003eModern | 21st Century\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-HIS\"\u003eHistory\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-HIS037070\"\u003eModern | 20th Century | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBurcu Baykurt is an assistant professor of communication at the University of Massachusetts Amherst and a faculty associate at the Berkman Klein Center for Internet and Society at Harvard University. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eVictoria de Grazia is Moore Collegiate Professor of History at Columbia University. Her books include \u003ci\u003eIrresistible Empire: America's Advance Through Twentieth-Century Europe\u003c\/i\u003e (2005) and \u003ci\u003eThe Perfect Fascist: A Story of Love, Power, and Morality in Mussolini's Italy\u003c\/i\u003e (2020).","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":44544206700781,"sku":"9780231195454","price":63.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_20cab69f-696d-4353-8024-596e5ed40b77.jpg?v=1701552753","url":"https:\/\/sureshotbooks.com\/es\/products\/soft-power-internationalism-competing-for-cultural-influence-in-the-21st-century-global-order-9780231195454","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}