{"product_id":"super-mario-how-nintendo-conquered-america-9781591845638","title":"Super Mario: How Nintendo Conquered America","description":"\u003cb\u003eThe definitive story of the rise of Nintendo.\u003c\/b\u003e\u003cp\u003eIn 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (\u003ci\u003eRadar Scope\u003c\/i\u003e). So he hatched a plan.\u003c\/p\u003e\u003cp\u003eBack in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. \u003ci\u003eDonkey Kong \u003c\/i\u003ebrought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.\u003c\/p\u003e\u003cp\u003eSince then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSuper Mario \u003c\/i\u003etells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-16179760\"\u003eJeff Ryan\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781591845638\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1591845637\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS077000\"\u003eCorporate \u0026amp; Business History | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070030\"\u003eIndustries | Computers \u0026amp; Information Technology\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-GAM\"\u003eGames \u0026amp; Activities\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-GAM013000\"\u003eVideo \u0026amp; Mobile\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJeff Ryan\u003c\/b\u003e, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":48458954637549,"sku":"9781591845638","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_c2091ff3-9f99-4e70-9e21-180426e3fee4.jpg?v=1753622823","url":"https:\/\/sureshotbooks.com\/es\/products\/super-mario-how-nintendo-conquered-america-9781591845638","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}