{"product_id":"the-copywriters-toolkit-the-complete-guide-to-strategic-advertising-copy-9781405199537","title":"The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy","description":"Written from a real-world perspective by an award-winning copywriter\/producer\/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, \u003ci\u003eThe Copywriter's Toolkit\u003c\/i\u003e book will sharpen your copywriting skills whatever your level.\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eIntroduces essential conceptual strategies and key writing techniques for result-driven copy\u003c\/li\u003e \u003cli\u003eProvides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing\u003c\/li\u003e \u003cli\u003eCovers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print \/ digital typesetting consideration\u003c\/li\u003e \u003cli\u003ePresents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more \u003c\/li\u003e \u003cli\u003eShares invaluable writing tips and insights from award-winning copywriters currently at global agencies \u003c\/li\u003e \u003cli\u003eIncludes supplementary website an instructor's manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and\/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-10351243\"\u003eMargo Berman\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 7.40w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781405199537\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1405199539\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC052000\"\u003eMedia Studies\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMargo Berman\u003c\/b\u003e is Professor of Advertising at Florida International University and has more than 20 years' experience as a creative director and copywriter. She is the author \u003ci\u003eof Street-Smart Advertising: How to Win the Battle of the Buzz\u003c\/i\u003e (2010) and co-author (with Robyn Blakeman) of \u003ci\u003eThe Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors\u003c\/i\u003e (2009).\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":44432709124333,"sku":"1405199539","price":89.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_c6fbec15-6ea1-4e74-9ca8-5e71f5985956.jpg?v=1700047299","url":"https:\/\/sureshotbooks.com\/es\/products\/the-copywriters-toolkit-the-complete-guide-to-strategic-advertising-copy-9781405199537","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}