{"product_id":"the-hogan-edge-how-the-hogan-company-found-and-lost-their-edge-9798885050562","title":"The Hogan Edge: How the Hogan Company Found and Lost Their Edge","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book is about the inception and creation of an iconic golf company and the success that was achieved by the Ben Hogan Company for over twenty-five years. This was followed by the turmoil the company went through, following a corporate raid, and by reorganizing the management team and how by featuring Ben Hogan in an ad campaign at the Riviera Country Club pole-vaulted the company to once again become the leader in golf club manufacturing. Then how by working with Ben Hogan to develop the Edge, the first cavity back club ever produced, elevated the company to the highest revenue levels in the history of the company. Finally, the book covers Hogan's downward spiral after a Japanese company purchased them and how they systematically unraveled Hogan's previous astounding success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15461372\"\u003eJerome Austry\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fulton Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/10\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.57d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798885050562\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 8885050565\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SPO\"\u003eSports \u0026amp; Recreation\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SPO016000\"\u003eGolf\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS017000\"\u003eCorporate Finance | General\u003c\/a\u003e\u003cbr\u003e","brand":"Fulton Books","offers":[{"title":"Default Title","offer_id":44525522157805,"sku":"9798885050562","price":20.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_8df23c03-a0a5-4cef-9f2f-efbf215c757c.jpg?v=1701350964","url":"https:\/\/sureshotbooks.com\/es\/products\/the-hogan-edge-how-the-hogan-company-found-and-lost-their-edge-9798885050562","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}