{"product_id":"the-new-rules-of-lead-generation-proven-strategies-to-maximize-marketing-roi-9781400242832","title":"The New Rules of Lead Generation: Proven Strategies to Maximize Marketing Roi","description":"\u003cp\u003e\u003cstrong\u003eFrom amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMarketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ewhen to use which tactics, \u003c\/li\u003e\n\u003cli\u003ehow to use them cost-effectively, \u003c\/li\u003e\n\u003cli\u003ehow each tactic has changed in recent years, \u003c\/li\u003e\n\u003cli\u003eand how lead generation tactics will continue to evolve in the future.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMost importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed.\u003c\/p\u003e\u003cp\u003eFeaturing valuable tools for tracking costs and measuring results and indispensable advice that's been thus-far absent from this emerging and in-demand field, \u003cem\u003eThe New Rules of Lead Generation\u003c\/em\u003e takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13425124\"\u003eDavid Scott\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 1.00d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781400242832\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1400242835\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043010\"\u003eMarketing | Direct\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043040\"\u003eMarketing | Multilevel\u003c\/a\u003e\u003cbr\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":44432623599853,"sku":"9781400242832","price":21.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_040c8ed1-f03f-4487-8c69-6434279334c5.jpg?v=1700045838","url":"https:\/\/sureshotbooks.com\/es\/products\/the-new-rules-of-lead-generation-proven-strategies-to-maximize-marketing-roi-9781400242832","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}