{"product_id":"the-next-cmo-a-guide-to-operational-marketing-excellence-9781480894112","title":"The Next Cmo: A Guide to Operational Marketing Excellence","description":"\u003cp\u003eThe world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-4499215\"\u003ePeter Mahoney\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13843996\"\u003eScott Todaro\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13843997\"\u003eDan Faulkner\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Archway Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/25\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.40d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781480894112\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1480894117\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS000000\"\u003eGeneral\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePeter Mahoney\u003c\/p\u003e \u003cp\u003ePeter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies. \u003c\/p\u003e \u003cp\u003eScott Todaro\u003c\/p\u003e \u003cp\u003eScott has devoted his 28-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students. \u003c\/p\u003e \u003cp\u003eDan Faulkner\u003c\/p\u003e \u003cp\u003eDan Faulkner is the CTO of Plannuh, where he is responsible for the delivery of the world's first AI-driven marketing management platform. Dan has 25 years of experience in product management, strategy, and general management. Dan holds a Bachelor's degree in Linguistics and a Masters in Marketing.\u003c\/p\u003e","brand":"Archway Publishing","offers":[{"title":"Default Title","offer_id":42702180090093,"sku":"9781480894112","price":18.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_91b20e0d-4119-4f22-a1b3-75f5a18ff626.jpg?v=1649957829","url":"https:\/\/sureshotbooks.com\/es\/products\/the-next-cmo-a-guide-to-operational-marketing-excellence-9781480894112","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}