{"product_id":"type-matters-9781858945675","title":"Type Matters!","description":"\u003cp\u003e\u003cb\u003eOnce upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we'd all like our letters, reports and other documents to look as good - and as readable - as possible. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBut what does all the confusing terminology about ink traps, letter spacing, and visual centering mean, and what are the rules for good typography? \u003ci\u003eType Matters!\u003c\/i\u003e is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. \u003c\/p\u003e\u003cp\u003eWithin each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography - and, crucially, what doesn't. Authoritatively written and designed by a practitioner and teacher of typography, \u003ci\u003eType Matters!\u003c\/i\u003e has a beautifully clear layout that reinforces the principles discussed throughout.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-369452\"\u003eJim Williams\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Merrell\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 6.80w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781858945675\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1858945674\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007050\"\u003eGraphic Arts | Typography\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES001000\"\u003eBook\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJIM WILLIAMS began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBEN CASEY is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire.","brand":"Merrell","offers":[{"title":"Default Title","offer_id":48459967561965,"sku":"9781858945675","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_1369a76c-faa6-493b-9a7d-d08aebf0a77b.jpg?v=1753655677","url":"https:\/\/sureshotbooks.com\/es\/products\/type-matters-9781858945675","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}