{"product_id":"what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics-9789083270678","title":"What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics","description":"\u003cp\u003e\u003cstrong\u003ePart design experiment, part critical theory, part how-to manual, \u003ci\u003eWhat Is Post-Branding?\u003c\/i\u003e offers a creative counter to branding's neoliberal orthodoxy\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrands aren't just intruding on culture, they \u003ci\u003eare\u003c\/i\u003e our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?\u003cbr\u003eA compact pocketbook composed of four main sections, \u003ci\u003eWhat Is Post Branding?\u003c\/i\u003e is a work of \"practical theory.\" The first section, \"DIS-BRANDED,\" consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, \"Mixed Messages,\" is a provocative visual essay illuminating the texts' main themes. The third section, \"Manual,\" presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with \"Context,\" which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-655018\"\u003eJason Grant\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Set Margins' Publications\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/05\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.50h x 4.10w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9789083270678\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 908327067X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007020\"\u003eGraphic Arts | Branding \u0026amp; Logo Design\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES008000\"\u003eHistory \u0026amp; Criticism\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e","brand":"Set Margins' Publications","offers":[{"title":"Default Title","offer_id":44476059910381,"sku":"9789083270678","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_4c54ab7c-d9c0-46b6-bbcb-fe21dce1a51d.jpg?v=1700679094","url":"https:\/\/sureshotbooks.com\/es\/products\/what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics-9789083270678","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}