{"product_id":"write-great-ads-a-step-by-step-approach-9780471507031","title":"Write Great Ads: A Step-By-Step Approach","description":"You don't have to be especially \"\"creative.\"\" And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: \u003cbr\u003e* How to zero in on the key features and benefits of your ad\u003cbr\u003e* How to write a headline that really sells\u003cbr\u003e* How to come up with an original, effective selling concept\u003cbr\u003e* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!\u003cbr\u003eThis one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. \"\"This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.\"\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-186353\"\u003eErica Levy Klein\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Trade Paper Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/1990\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 5.84w x 1.14d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780471507031\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0471507032\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS011000\"\u003eBusiness Writing\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eERICA LEVY KLEIN is President of Klein \u0026amp; Kroll, Inc., a St. Louis marketing agency, an instructor at the Washington University Department of Journalism and Communications, and a nationally syndicated newspaper columnist.\u003c\/p\u003e","brand":"Trade Paper Press","offers":[{"title":"Default Title","offer_id":44565749924077,"sku":"9780471507031","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_c01510be-c2d2-4a21-9af7-4e95001a1e6c.jpg?v=1701868863","url":"https:\/\/sureshotbooks.com\/es\/products\/write-great-ads-a-step-by-step-approach-9780471507031","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}