3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise
Contributor(s): Greenburg, Zack O'Malley (Author)
ISBN: 0316316539 EAN: 9780316316538
Publisher: Little Brown and Company
US SRP: $28.00 US
Binding: Hardcover: 320 pages
Pub Date: March 06, 2018
Annotation: Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z
Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period.
Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.
Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim.
Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.
These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full.
Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter and stars from Swizz Beatz to Shaquille O'Neal.
3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.
- Biography & Autobiography | Music
- Biography & Autobiography | Entertainment & Performing Arts | General
- Music | Genres & Styles | Rap & Hip Hop
- Music | Business Aspects
- Business & Economics | Industries | Entertainment