{"product_id":"a-theory-of-semiotics-9780253202178","title":"A Theory of Semiotics","description":"\u003cp\u003e\" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris.\" --Journal of Aesthetics and Art Criticism\u003c\/p\u003e\u003cp\u003e\" . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions.\" --Language in Society\u003c\/p\u003e\u003cp\u003e\" . . . a major contribution to the field of semiotic studies.\" --Robert Scholes, Journal of Aesthetics and Art Criticism\u003c\/p\u003e\u003cp\u003e\" . . . the most significant text on the subject published in the English language that I know of.\" --Arthur Asa Berger, Journal of Communication\u003c\/p\u003e\u003cp\u003eEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs--communication and signification--and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-944160\"\u003eUmberto Eco\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Indiana University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/1978\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 6.34w x 0.89d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780253202178\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0253202175\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LIT\"\u003eLiterary Criticism\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LIT006000\"\u003eSemiotics \u0026amp; Theory\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN009050\"\u003eLinguistics | Sociolinguistics\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC026000\"\u003eSociology | General\u003c\/a\u003e\u003cbr\u003e","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":44442296221933,"sku":"9780253202178","price":58.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_833acef9-6fdf-419b-96a1-7f4cb1c52dcf.jpg?v=1700204197","url":"https:\/\/sureshotbooks.com\/products\/a-theory-of-semiotics-9780253202178","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}