Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company by Johnston, Norm
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Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company by Johnston, Norm

Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

Palgrave MacMillan
Price:
$29.99

Description

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Author: Norm Johnston
Publisher: Palgrave MacMillan
Published: 10/01/2015
Pages: 225
Binding Type: Hardcover
Weight: 0.80lbs
Size: 9.80h x 6.10w x 0.80d
ISBN13: 9781137462923
ISBN10: 1137462922
BISAC Categories:
- Business & Economics | Marketing | General

About the Author
Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong