Attribution Modelling in Google Ads and Facebook

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.

Author: Himanshu Sharma
Publisher: Blurb
Published: 05/19/2023
Pages: 478
Binding Type: Paperback
Weight: 2.79lbs
Size: 10.00h x 8.00w x 1.30d
ISBN13: 9780368079610
ISBN10: 0368079619
BISAC Categories:
- Business & Economics | E-Commerce | Digital Marketing
- Computers | General