{"product_id":"be-a-nerd-that-talks-good-transform-your-technical-knowledge-into-powerful-messages-9798991227803","title":"Be A Nerd That Talks Good: Transform Your Technical Knowledge into Powerful Messages","description":"\u003cstrong\u003eThe nerd's ultimate guide for turning technical knowledge into compelling and effective messaging\u003c\/strong\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery tech founder who tries to get the message out about their product knows the moment they've lost their audience. Blank stares come from the people you need most to buy into your message or understand your concepts. Without the ability to effectively explain technical concepts to a nontechnical audience, data points and all your knowledge become a hindrance instead of a relevant message. Even when you nail every technical concept in your pitch, if your messaging isn't delivered in a way that becomes relevant to the listener, they won't pick up what you're putting down.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor two decades, MessageSpecs Consulting founder Joel Benge has been helping tech nerds ditch boring IT pitches in favor of authentic people-first messaging without getting caught in jargon. Combining classical philosophy and modern neuroscience, \u003cem\u003e Be a Nerd That Talks Good\u003c\/em\u003e guides tech nerds on how to tell their story and connect with audiences. Inspired by Aristotle's rhetoric, Joel uses his MessageSpecs heart, head, and gut model to teach you how to balance your messaging and use emotion, logic, and credibility to get noticed, be understood, and accomplish goals.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe reasons why technical messaging often fails and how to avoid pushing people into their overloaded \"caveman brains\" without dumbing it down.\u003c\/li\u003e\n\u003cli\u003eHow to leverage your Big Idea to capture your audience and hold their attention.\u003c\/li\u003e\n\u003cli\u003eThe keys that will take your message from one that simply informs to one that resonates and converts audiences into clients.\u003c\/li\u003e\n\u003cli\u003eHow gamifying the process can help you hack your brain into creating messages that stand out, stick with your audience, and scale across teams.\u003c\/li\u003e\n\u003cli\u003eTools to create consistency and engagement in your message to keep you from wasting money on unclear marketing plans.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're a tech nerd ready to go from oversharing and underselling your tech to communicating with confidence, \u003cem\u003eBe a Nerd That Talks Good\u003c\/em\u003e bridges the gap between deep technical knowledge and clear, effective messaging, turning those blank stares into blank checks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-17824048\"\u003eJoel Benge\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Messagespecs\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798991227803\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS007010\"\u003eBusiness Communication | Meetings \u0026amp; Presentations\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM032000\"\u003eInformation Technology\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-TEC\"\u003eTechnology \u0026amp; Engineering\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-TEC044000\"\u003eTechnical Writing\u003c\/a\u003e\u003cbr\u003e","brand":"Messagespecs","offers":[{"title":"Default Title","offer_id":48456745779437,"sku":"9798991227803","price":23.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_fc9469f5-e9ab-4e2d-a3d7-955d3a1aeb47.jpg?v=1753566663","url":"https:\/\/sureshotbooks.com\/products\/be-a-nerd-that-talks-good-transform-your-technical-knowledge-into-powerful-messages-9798991227803","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}