{"product_id":"be-data-analytical-how-to-use-analytics-to-turn-data-into-value-9781398609280","title":"Be Data Analytical: How to Use Analytics to Turn Data Into Value","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBe Data Analytical\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eData needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. \u003cb\u003e\u003ci\u003eBe Data Analytical\u003c\/i\u003e\u003c\/b\u003e reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBe Data Analytical\u003c\/i\u003e \u003c\/b\u003eexamines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13492076\"\u003eJordan Morrow\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.65d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781398609280\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1398609285\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM021030\"\u003eData Science | Data Analytics\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS071000\"\u003eLeadership\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJordan Morrow\u003c\/b\u003e is Vice President and Head of Data and Analytics at BrainStorm. He served as the Chair of the Advisory Board for The Data Literacy Project, currently serves on the board of INFORMS Analytics Certification Board and is an active voice in the data and analytics community. He has helped organizations around the world, including the United Nations, build and understand data literacy. He is based in Salt Lake City, Utah and is also the author of Be \u003ci\u003eData Literate\u003c\/i\u003e and \u003ci\u003eBe Data Driven\u003c\/i\u003e (Kogan Page).\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":44485042733293,"sku":"9781398609280","price":55.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_189600f3-3e48-4093-b170-18812dbf7d19.jpg?v=1700796726","url":"https:\/\/sureshotbooks.com\/products\/be-data-analytical-how-to-use-analytics-to-turn-data-into-value-9781398609280","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}