{"product_id":"becoming-the-experience-maker-2nd-edition-turn-everyday-interactions-into-remarkable-customer-experiences-9781636987279","title":"Becoming the Experience Maker (2nd Edition): Turn Everyday Interactions Into Remarkable Customer Experiences","description":"\u003cp\u003e\u003cb\u003eIn today's competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn't have to be complicated or expensive.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBecoming The Experience Maker\u003c\/i\u003e, Dan Gingiss introduces the proven \u003cb\u003eWISER framework\u003c\/b\u003e-Witty, Immersive, Shareable, Extraordinary, and Responsive--showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside this expanded second edition, you'll discover: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eA step-by-step framework for creating memorable customer experiences\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePractical strategies for both B2B and B2C businesses\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eInsights on today's biggest challenges--including AI, crisis management, and digital experience design\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eHow to foster a customer-centric culture where every employee plays a role\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.\" \u003c\/i\u003e\u0026gt;--Jay Baer, Author of 7 books, including The Time to Win\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11018403\"\u003eDan Gingiss\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/22\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.61d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781636987279\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1636987273\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043060\"\u003eMarketing | Research\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058000\"\u003eSales \u0026amp; Selling | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS046000\"\u003eMotivational\u003c\/a\u003e\u003cbr\u003e","brand":"Morgan James Publishing","offers":[{"title":"Default Title","offer_id":48458155229421,"sku":"9781636987279","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_ea0f0080-5563-43bc-966d-4fecea7d5d5b.jpg?v=1753596266","url":"https:\/\/sureshotbooks.com\/products\/becoming-the-experience-maker-2nd-edition-turn-everyday-interactions-into-remarkable-customer-experiences-9781636987279","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}