{"product_id":"behavioral-data-analysis-with-r-and-python-customer-driven-data-for-real-business-results-9781492061373","title":"Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results","description":"\u003cp\u003eHarness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.\u003c\/p\u003e\u003cp\u003eAdvanced experimental design helps you get the most out of your A\/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the specifics of behavioral data\u003c\/li\u003e\n\u003cli\u003eExplore the differences between measurement and prediction\u003c\/li\u003e\n\u003cli\u003eLearn how to clean and prepare behavioral data\u003c\/li\u003e\n\u003cli\u003eDesign and analyze experiments to drive optimal business decisions\u003c\/li\u003e\n\u003cli\u003eUse behavioral data to understand and measure cause and effect\u003c\/li\u003e\n\u003cli\u003eSegment customers in a transparent and insightful way\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14187468\"\u003eFlorent Buisson\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/06\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 7.00w x 0.75d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781492061373\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1492061379\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS016000\"\u003eConsumer Behavior | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS061000\"\u003eStatistics\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS091000\"\u003eBusiness Mathematics\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFlorent Buisson is a behavioral economist with 10 years of experience in business, analytics, and behavioral science. He most recently started and led for four years the behavioral science team of Allstate Insurance Company.\u003c\/p\u003e\u003cp\u003eFlorent has published academic articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a Master's degree in econometrics as well as a Ph.D. in behavioral economics from the Sorbonne University in Paris.\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":42710764585197,"sku":"9781492061373","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_d5020c28-82c6-416a-a5af-01d85c9501f5.jpg?v=1650148702","url":"https:\/\/sureshotbooks.com\/products\/behavioral-data-analysis-with-r-and-python-customer-driven-data-for-real-business-results-9781492061373","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}