{"product_id":"being-brains-making-the-cerebral-subject-9780823283682","title":"Being Brains: Making the Cerebral Subject","description":"\u003ci\u003eBeing Brains \u003c\/i\u003eoffers a critical exploration of neurocentrism, the belief that \"we are our brains,\" which became widespread in the 1990s. Encouraged by advances in neuroimaging, the humanities and social sciences have taken a \"neural turn,\" in the form of neuro-subspecialties in fields such as anthropology, aesthetics, education, history, law, sociology, and theology. Dubious but successful commercial enterprises such as \"neuromarketing\" and \"neurobics\" have emerged to take advantage of the heightened sensitivity to all things neuro. While neither hegemonic nor monolithic, the neurocentric view embodies a powerful ideology that is at the heart of some of today's most important philosophical, ethical, scientific, and political debates. Being Brains, chosen as 2018 Outstanding Book in the History of the Neurosciences by the International Society for the History of the Neurosciences, examines the internal logic of such ideology, its genealogy, and its main contemporary incarnations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12338168\"\u003eFernando Vidal\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12167716\"\u003eFrancisco Ortega\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fordham University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/02\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.74d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780823283682\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0823283682\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SCI\"\u003eScience\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SCI089000\"\u003eLife Sciences | Neuroscience\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC002010\"\u003eAnthropology | Cultural \u0026amp; Social\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PHI\"\u003ePhilosophy\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PHI010000\"\u003eMovements | Humanism\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFernando Vidal (Author) \u003c\/b\u003e\u003cbr\u003e Fernando Vidal is Research Professor of ICREA (Catalan Institution for Research and Advanced Studies) at the Medical Anthropology Research Center, Rovira i Virgili University, Tarragona, Spain. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eFrancisco Ortega (Author) \u003c\/b\u003e\u003cbr\u003e Francisco Ortega is Professor at the Institute for Social Medicine and Research Coordinator of the Rio Center for Global Health at the State University of Rio de Janeiro, Brazil. He is also Visiting Professor at the Department of Global Health and Social Medicine at King's College, London. \u003cp\u003e\u003c\/p\u003e","brand":"Fordham University Press","offers":[{"title":"Default Title","offer_id":44702863196397,"sku":"9780823283682","price":52.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_70737ffa-dc8e-4053-bfe7-19059980e7ff.jpg?v=1703893647","url":"https:\/\/sureshotbooks.com\/products\/being-brains-making-the-cerebral-subject-9780823283682","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}